Collections Books - Museums & Cultural Attractions

"Do you have a book(s) on the collection of your institution?" This is usually my questions after i have been in a Museum's shop after 15 minutes and i can not find the institutions collections book, and what is the most common answer to my question: " It is back here in with the other collections books". "Why do you have it hidden back here?, is my usual reply. "We always try to rotate our displays and we have had this book(s) for a long time." While i have yet to find a cultural attractions with a repeat customer base greater than 70%: the benchmark for a repeat customer is that they visit your institution/shop 4 or more times in one year. These Core Products: guide books, over views of

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